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Monday, July 7, 2008 . 9:02:00 PM

Corporate Blogging: A New Marketing Communication Tool For Companies
Nowadays, blogging becomes very popular around me. Starting from when, people like to write or type their daily life in their own blogging website. It just like an e-dairy that can let other people know more about you and your situation now. Now, not only individual, some companies will use blogging to promote their companies and transmit corporate information to public. A corporate blog is published and used by an organization to reach its organizational goals. It is giving established companies and obscure brands alike the ability to connect with their audiences on a more personal level, build trust, collect valuable feedback and foster strengthened business relationships. More importantly, these companies are enjoying tangible returns in their blogging investment in the form of increased sales, partnerships, business opportunities, press coverage and lead generation.

The pros of using corporate blogs are the company can communicate directly with customers, suppliers and investors, as well as employees, helping disseminate and explain strategy. Blogs give the writer an opportunity to answer critics in a controlled forum. Compared with conference or printed memos to all staff, blogs are highly cost effective. A well written blog can give a human face to an otherwise anonymous corporation.

Whereas, for the cons of using corporate blogs,the best non-corporate blogs are spontaneous and genuine. Poorly written corporate blogs can look fake -- or perhaps worse, they reveal incompetence on the part of the writer. It is difficult for executives to write freely, particularly at listed companies where they are legally required to publish significant information to all investors at the same time. There is a risk that an ill-judged comment could be seized upon by the media or disgruntled investors.

However, corporate blogging is very useful and the customers or investors can be closer to the company. I believe that there will be more organizations establish their own corporate blogging in future.
posted by: Lay


Sunday, July 6, 2008 . 2:57:00 PM

Prevention methods for E-auction frauds
Nowadays, auctions can be conducted through internet (i.e.: E-auction). Even though E-auction allows buyers and sellers to conduct auctions at their convenience, however it has indirectly provides loopholes to conduct frauds upon the transaction. Therefore, some prevention method should take into account whenever there is an E-auction transaction performed.

When an auction involved a certain value, it is recommended to apply for Escrow services. The Escrow (account) is a blocked bank account held with a neutral and financially trusted third party. This trusted third party, the Escrow Agent, will releases the money and documents from the escrow account after certain release conditions that described in the escrow agreement had been met. With an easy-to-access link to a third party Escrow service, both parties in a deal are protected.

Besides that, User Identity Verification and Item Verification is a must for a non face-to-face transaction. This is to ensure that the buyer and seller, as well as the traded item are genuine. Equifax is an empowered body that provides User Identity Verification Services. Equifax is a global leader in information solutions which had already gained customers trust for over 100years in delivering innovative information solutions with the highest integrity and reliability. As for Item Verification, a neutral third party will evaluate and identify an item through a variety of means (e.g.: item DNA tagged).

There are more methods that need to take into account for an E-auction, such as authentication services, feedback forum, appraisal services, buyer protection, etc. it is impossible for the auctioneer to implement all the prevention methods due to cost and benefit analysis. Therefore, to provide a secured E-auction, auctioneer may need to consider the necessary and appropriate protection method to prevent the possible fraud that may occur in the auction.
posted by: Niew (aka Windward)


Review a local e-commerce site
The local e-commerce site that I am going to review is MPH Bookstore. It's a site that sells all kind of books such as fiction, non-fiction, teen reader, children books and magazine. They are currently offering promotion for some of the books. To be able to buy a book from this site, we need to sign up.

This website is well designed. It uses a white color background with darker words (blue, grey). It provides their contact number and e-mail addresses. The prices of the books have properly stated. They also provide free delivery, but only for orders more than RM100. The delivery will make in two weeks time.

This site classified the books by best sellers, new releases, and hot title. The books classified by categories such as accounting & statistics, travel, science. It is also user friendly by classified different books with different sub title (fiction, non-fiction, teen reader, children books), so that consumers can view the product easily with only one click.

This site contain of search engine. The search engine can search by title, author, ISBN, publisher, or keywords. It has a shopping cart too. With this, we can add the item we want by clicking "add to Cart". Before adding the item to cart, we can click on the book we want to look at the details provided. We can also read the book description before we decide whether to buy it or not.

After adding the item into the cart, we can view our order status and wait for the arrival of the product.

posted by: Jwens


Friday, July 4, 2008 . 8:23:00 PM

E-Government
As our world moves towards a digital era, various areas of technology were explored to provide a better infrastructure to how the world is governed. This has led to the emergence of E-government.

E-Government which is also known by several names such as electronic government, e-gov, online government, refers to the use of internet technology to facilitate an online platform for the purpose of services offering, information exchange, and transacting with citizens, businesses, and other arms of the government. In short, the E-government’s purpose is to link up a nation’s population with the government. By doing so, there are various improvements for a nation. The most important anticipated benefits of e-government include improved efficiency, convenience, and better accessibility of public services.

In Malaysia, The Electronic Government was launched to direct the country in to digital age which is advanced in information technology to be on par with other developed nations. Malaysia has implemented various amounts of systems such as the Human Resource Management Information System(HRIMS), Electronic Services System(E-services), and E-Syariah. All of these are linked up through the myGovernment Portal which is accessible at http://www.gov.my/. It serves as a one-stop source resource for Malaysians to access for information and services offered by the government for citizens.

In terms of citizen’s adoption, citizens of Malaysia have begun to adopt and utilize the uses of e-government. An excellent example of this would be the Road Transport Department which is a one stop-centre for citizens of Malaysia to get clarification regarding auto-mobiles they own. One can simply check outstanding summonses, payment and renewal of road tax and summons, and many more with just a click of a mouse. Many Malaysians has started to use and fully utilize the Road Transport Department’s website for various purposes since E-Government was introduced.
posted by: Lai Mun


Sunday, June 29, 2008 . 6:14:00 PM

Review on E-tailing system in Malaysia
Do you know what is E-tailing? Actually, E-tailing is the abbreviation of Electronic retailing, which refers to the process of selling retail goods through internet. E-tailing is synonymous with business-to-consumer transaction. With the introduction of E-tailing in Malaysia, many of the businesses have been converted from brick-and-mortar organization to click-and-mortar organization. Examples of Malaysian companies which make use of E-tailing system are MPH (book retailer), Dell (hardware retailer), McDonalds (fast food retailer), etc.

In my opinion, E-tailing can only involves goods which are non-perishable due to length of cycle time is long. Normally, the delivery of goods takes 2-3days. So, it is impossible to apply E-tailing for perishable goods because there is no way to prevent the perishable goods from being rotten during the transition.

However, I felt shocked when I knew that even “fishes” can be sold through internet! This brilliant idea was come from Abdullah Ibrahim, general manager of Tanjung Dawai Fisherman Association. When I saw the headline “Fish now sold via the Net”, I was wondering that how they can keep the fishes at the very fresh status. After I gone through the article, then I only realized that there is a little bit of “Tricks” behind it.

By combining the E-tailing system and bidding system, it will help the supplier in reducing cost in terms of renting a physical market place to sell their fishes. The bidders will gather at the supplier’s place and start to place their bids through E-mail. When the bidding period is end, the supplier will acknowledge the bidder who provides best deal upon the acceptance of the offer. Besides that, the supplier also able to hit two birds with one stone by cutting down the transportation cost (i.e.: delivery the fishes to market place), while selling the fishes at a high price through auction.

“Nothing in this is impossible, just need some thought and creativity to make the impossible become possible”. There is a possibility for a physical market place to lose its function as a place to trade. Perhaps, this will not happen in Malaysia.
posted by: Niew (aka Windward)


Credit Card Debts:Causes And Prevention

Most of the people now are holding at least one credit card in their hand. Credit card is a type of “post-paid” payment method that enables the card holder purchase 1st then makes payment later. For example visa card and master card. It is very convenient as the card holder does not need to bring a lot of cash out to buy a particular thing. However, due to its convenient and it is a post paid service, there is huge amount of credit card debts that owed by the card holders.

What are the causes of credit card debts? For most of the card holders who are over 21 years old, the big reason is they use their cards without anticipating how the bills will be paid off. Normally, they will spend more than what they can earn. When the credit card bill comes and the holder is unable to pay the bill, he or she will postpone the payment of the bill. This will cause the amount due become more and more because of the interest charged. For the people who always do not consider well before purchasing, it is easier to cause a huge amount of debts.

Thus, prevention is better than cure the credit card debts. Firstly, get a credit card that has the lowest interest rate possible so that you do not need to pay higher interest charged. Secondly, do not always depend on the credit card and get use on it. If can, use cash to purchase and only use the credit card in emergency. Besides that, do not buy anything that you cannot afford and useless.

There are many cases of credit card debts caused the holders become “bankrupt” and commit suicide due to unable to pay off the debts. Thus, better consider carefully before purchasing anything by using credit card.

posted by: Lay