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Dashboard

Monday, July 7, 2008 . 9:02:00 PM

Corporate Blogging: A New Marketing Communication Tool For Companies
Nowadays, blogging becomes very popular around me. Starting from when, people like to write or type their daily life in their own blogging website. It just like an e-dairy that can let other people know more about you and your situation now. Now, not only individual, some companies will use blogging to promote their companies and transmit corporate information to public. A corporate blog is published and used by an organization to reach its organizational goals. It is giving established companies and obscure brands alike the ability to connect with their audiences on a more personal level, build trust, collect valuable feedback and foster strengthened business relationships. More importantly, these companies are enjoying tangible returns in their blogging investment in the form of increased sales, partnerships, business opportunities, press coverage and lead generation.

The pros of using corporate blogs are the company can communicate directly with customers, suppliers and investors, as well as employees, helping disseminate and explain strategy. Blogs give the writer an opportunity to answer critics in a controlled forum. Compared with conference or printed memos to all staff, blogs are highly cost effective. A well written blog can give a human face to an otherwise anonymous corporation.

Whereas, for the cons of using corporate blogs,the best non-corporate blogs are spontaneous and genuine. Poorly written corporate blogs can look fake -- or perhaps worse, they reveal incompetence on the part of the writer. It is difficult for executives to write freely, particularly at listed companies where they are legally required to publish significant information to all investors at the same time. There is a risk that an ill-judged comment could be seized upon by the media or disgruntled investors.

However, corporate blogging is very useful and the customers or investors can be closer to the company. I believe that there will be more organizations establish their own corporate blogging in future.
posted by: Lay


Sunday, July 6, 2008 . 2:57:00 PM

Prevention methods for E-auction frauds
Nowadays, auctions can be conducted through internet (i.e.: E-auction). Even though E-auction allows buyers and sellers to conduct auctions at their convenience, however it has indirectly provides loopholes to conduct frauds upon the transaction. Therefore, some prevention method should take into account whenever there is an E-auction transaction performed.

When an auction involved a certain value, it is recommended to apply for Escrow services. The Escrow (account) is a blocked bank account held with a neutral and financially trusted third party. This trusted third party, the Escrow Agent, will releases the money and documents from the escrow account after certain release conditions that described in the escrow agreement had been met. With an easy-to-access link to a third party Escrow service, both parties in a deal are protected.

Besides that, User Identity Verification and Item Verification is a must for a non face-to-face transaction. This is to ensure that the buyer and seller, as well as the traded item are genuine. Equifax is an empowered body that provides User Identity Verification Services. Equifax is a global leader in information solutions which had already gained customers trust for over 100years in delivering innovative information solutions with the highest integrity and reliability. As for Item Verification, a neutral third party will evaluate and identify an item through a variety of means (e.g.: item DNA tagged).

There are more methods that need to take into account for an E-auction, such as authentication services, feedback forum, appraisal services, buyer protection, etc. it is impossible for the auctioneer to implement all the prevention methods due to cost and benefit analysis. Therefore, to provide a secured E-auction, auctioneer may need to consider the necessary and appropriate protection method to prevent the possible fraud that may occur in the auction.
posted by: Niew (aka Windward)


Review a local e-commerce site
The local e-commerce site that I am going to review is MPH Bookstore. It's a site that sells all kind of books such as fiction, non-fiction, teen reader, children books and magazine. They are currently offering promotion for some of the books. To be able to buy a book from this site, we need to sign up.

This website is well designed. It uses a white color background with darker words (blue, grey). It provides their contact number and e-mail addresses. The prices of the books have properly stated. They also provide free delivery, but only for orders more than RM100. The delivery will make in two weeks time.

This site classified the books by best sellers, new releases, and hot title. The books classified by categories such as accounting & statistics, travel, science. It is also user friendly by classified different books with different sub title (fiction, non-fiction, teen reader, children books), so that consumers can view the product easily with only one click.

This site contain of search engine. The search engine can search by title, author, ISBN, publisher, or keywords. It has a shopping cart too. With this, we can add the item we want by clicking "add to Cart". Before adding the item to cart, we can click on the book we want to look at the details provided. We can also read the book description before we decide whether to buy it or not.

After adding the item into the cart, we can view our order status and wait for the arrival of the product.

posted by: Jwens