Nowadays, blogging becomes very popular around me. Starting from when, people like to write or type their daily life in their own blogging website. It just like an e-dairy that can let other people know more about you and your situation now. Now, not only individual, some companies will use blogging to promote their companies and transmit corporate information to public. A corporate blog is published and used by an organization to reach its organizational goals. It is giving established companies and obscure brands alike the ability to connect with their audiences on a more personal level, build trust, collect valuable feedback and foster strengthened business relationships. More importantly, these companies are enjoying tangible returns in their blogging investment in the form of increased sales, partnerships, business opportunities, press coverage and lead generation.

The pros of using corporate blogs are the company can communicate directly with customers, suppliers and investors, as well as employees, helping disseminate and explain strategy. Blogs give the writer an opportunity to answer critics in a controlled forum. Compared with conference or printed memos to all staff, blogs are highly cost effective. A well written blog can give a human face to an otherwise anonymous corporation.

Whereas, for the cons of using corporate blogs,the best non-corporate blogs are spontaneous and genuine. Poorly written corporate blogs can look fake -- or perhaps worse, they reveal incompetence on the part of the writer. It is difficult for executives to write freely, particularly at listed companies where they are legally required to publish significant information to all investors at the same time. There is a risk that an ill-judged comment could be seized upon by the media or disgruntled investors.

However, corporate blogging is very useful and the customers or investors can be closer to the company. I believe that there will be more organizations establish their own corporate blogging in future.